April 25, 2026
By Pieter Ijsselstein
Tucked along the scenic southern shore of Prince Edward Island, our story is rooted in something simple, local, and uniquely powerful — the humble Island potato.
At Welcome to Natural, we transform this iconic PEI staple into something unexpected: premium, handcrafted skincare. Our signature Island Potato Soap, along with our nourishing face and hand creams and Island Hair Shine products, are all created with care using locally inspired ingredients. What began as a small, creative venture has grown into a trusted product line now carried in retail locations across Prince Edward Island, Nova Scotia, New Brunswick, Newfoundland and Labrador, and Ontario.
Behind the scenes, all of our products are manufactured in Borden-Carleton, where we carefully produce each batch to maintain the quality and authenticity our customers have come to expect.
A Visit to Victoria-by-the-Sea
Our retail home, the Birch Tree Gallery, is located in the picturesque village of Victoria-by-the-Sea — one of PEI's most beloved coastal destinations.
Every summer, visitors are drawn here by the charm of this historic seaside community. With its quiet streets, working harbour, artisan shops, and stunning views across the Northumberland Strait, Victoria-by-the-Sea offers a slower, more meaningful kind of travel experience. It's a place where people come to unwind, explore local culture, and connect with the natural beauty that defines the Island.
Tourists don't just pass through — they linger. They watch the tide roll in, stroll along the shore, and discover one-of-a-kind creations made by local artists and craftspeople.
More Than a Shop — A Creative Experience
Inside the Birch Tree Gallery, visitors will find far more than skincare products.
Our space celebrates Island creativity in many forms:
- Handcrafted Pottery – By Pieter Ijsselstein made on-site, each piece reflects the textures and tones of the Island landscape.
- Original Oil Paintings – By Geraldine Ysselstein featuring scenes inspired by the beauty of Victoria-by-the-Sea and the surrounding coastline.
- Atlantic Canadian Artisan Goods – A curated selection of handmade products from talented artists across the region.
Every item we offer carries a story — of place, of craftsmanship, and of the people who make Atlantic Canada such a vibrant creative community.
Rooted in Place, Shared Beyond the Island
While our roots are firmly planted on Prince Edward Island, our reach continues to grow. Through our expanding network of retail partners and our online store, we're proud to share a piece of Island life with customers across Canada.
Whether you discover us while visiting Victoria-by-the-Sea or find our products in a shop closer to home, you're experiencing something truly authentic — handmade, locally inspired, and deeply connected to the land.
We invite you to visit us at the Birch Tree Gallery, explore our products, and take home a piece of the Island.
We are set to open for the season May 15 to October 15
Hours of Operation: Monday to Saturday 10 - 6 Sundays 12-6
