How AI Can Identify Non-Compliant Claims on Cosmetic Websites
AI has become a powerful tool for evaluating cosmetic product claims. This article walks through five common claims made by natural soap and skincare brands — and assesses each one...
Welcome to Natural®
Was created so families can trust what goes on their skin.
Locally Made. Sustainably Crafted. Inspired by Prince Edward Island.
Welcome to Natural® product lines
"Simple, safe everyday skincare made from ingredients you can recognize"
Explore a curated selection of natural goods, each made with care, creativity and ingredients sourced from Prince Edward Island.
As seen on
Anne of Green Gables Potato Soaps
Discover our bestselling, lavender-scented Anne of Green Gables® Soap
Recent Blog Articles
The Grey Zone: How Cosmetic Brands Engineer Claims to Sound Therapeutic
Most cosmetic claims are carefully engineered to sound therapeutic without crossing into drug territory. This article breaks down how brands use language, testimonials, and science-washing to imply benefits they can’t...
Dubious Cosmetic Claims and Consumer Safety: What Canadian Consumers Should Know
Not all cosmetic products sold in Canada are what they claim to be. Some make therapeutic claims that go beyond what a cosmetic is permitted to do under Canadian law....
Our mission
Experience the Natural Difference
Why Potatoes? "Welcome to Natural" uses gently extracted potato juice to support soft, hydrated skin - paired with simple recognizable ingredients. Potato Juice, our signature ingredient is locally sourced and sustainably used: culled or leftover potatoes are turned into something beautiful.
We don't use the water from potatoes boiled in water. Potato water has
minor but not meaningful value in soap making. Statements claiming potato soap made from boiled potato water are full of vitamins and are "nutrients for your skin" are false and not permitted for cosmetics.
Support PEI’s creative community.
Local Music Matters
Experience Music That Reflects Place and Story.
Original Compositions by Pieter Ijsselstein rooted in Prince Edward Island - direct from the artist to you. No streaming middlemen - every download supports creativity. Each purchase includes:
Full high quality MP3
Lyric & Sheet Music (pdf)
Composer insights and inspiration
Composer and Performer Bios
Our Story
From soap to song: a life rooted in creativity, ethics, and island pride.
Pieter and Geraldine Ijsselstein have spent decades supporting small-scale, ethical enterprises and building community through natural products and the arts.
Island Potato Soap®
Our signature Island Potato Soap® is richly moisturizing, gentle on the skin and sustainably made.
Testimonials
Made in Canada, Prince Edward Island
Welcome to Natural® offers thoughtfully made products for home and body, including bar soap, skin cream, beeswax candles, and artisan gifts. All made right here in Canada. From locally grown potatoes to Island-sourced oils, our collections reflect the beauty, care, and creativity of Canadian makers.
Visit us
Our new retail shop is located in Victoria by the Sea, at the Birch Tree Gallery, 8 Main Street, Victoria PE
OPEN
May to October | 10am - 6pm
Please contact us for an appointment during off season
