In UPEI’s media release, Enactus-PEI Co-Presidents Maggie McNeil and Samuel Harding described the project as the result of “three months of brainstorming.” While student brainstorming and project development are entirely appropriate within an academic setting, presenting the initiative in this way — without acknowledging the prior commercialization of Island Potato Soap in 2016 — may have contributed to a public impression that the underlying concept originated with the student team. When combined with subsequent media coverage characterizing the product as a novel or first-of-its-kind innovation, the absence of reference to earlier local production created confusion about the project’s originality. The issue is therefore not whether brainstorming occurred, but whether prior publicly documented work should have been acknowledged in communications describing the project’s development.